Seeking an Introduction to Marketing Textbook? Global Textbook Offers an Option Available to All at No Cost

Over the past 100+ years, the marketing discipline has dramatically evolved since the Wharton School of Business offered the first marketing course, "Marketing Products", in 1904. 

As the discipline has evolved, a massive amount content on the subject of marketing has been published and made available to practitioners, faculty and students via the traditional textbook model (i.e. publishers develop textbooks and supplements for faculty to require for their course, and in turn, students are required to purchase the textbook to complete the course).

When you conduct an Advanced Search for Titles with "Introduction to Marketing" in them on Amazon.com, you initially find 110 results (http://goo.gl/y5dPZ). Many of these specialize in various marketing sub-topics, but at least 15 could qualify as viable foundational textbook options for undergraduate Introduction to Marketing Courses.

Amazon's Bestselling title to date is Marketing: An Introduction (9th Edition) by Gary Armstrong and Philip Kotler, published in 2008 by Pearson (now in its 10th edition). The price for this title ranges from $136.99 to $5.94 (Unknown binding - YIKES) and  it's already superseded.

Here is the Table of Contents for the 8th Edition of Marketing: An Introduction (better layout than TOC for 10th edition

This is an excellent text that certainly addresses the key terms & concepts covered in my Introduction to Marketing course, and if you are a good shopper you can locate a copy of this text (in print or electronic) at a great value.

Another option to this traditional textbook model is made available to faculty and students by The Global Text Project. This exciting initiative creates open content electronic textbooks that are freely available from their website. One of their available marketing textbook titles is "Core Concepts of Marketing" by John Burnett (2008).

When you review this title's Table of Contents, its worth considering adopting as a foundational or supplemental text Introduction to Marketing courses.

SOURCES
Evolution of Marketing Textbooks: Survival of the Fittest Approach (1997)
Core Concepts of Marketing by John Burnett (2008)
Marketing: An Introduction (9th Edition) via Amazon.com